Found in books - 2

In a charity-shop copy of Michel Houllebecq's Atomised, a torn-off Hugo Boss label, advertising a fragrance called Deep Red, with a picture of a somewhat ambiguous model (pretty sure it's a boy) on the reverse.

There's nothing of any great significance on either page - except for a quoted passage regarding Heisenberg's 'first encounter with atomic theory'

The end of the First World War had thrown Germany's youth into a great turmoil.

and that only because atomic life is ostensibly what the novel is about (but isn't, because it's French and therefore Very Clever, despite being actually just about sex).

Manspray-purchasing Hugo Boss patrons do not strike me as the target market for this type of book, in England anyway (though I suppose the cover photo of a young woman in nothing but her pants might have something to do with it.) Rank snobbery, perhaps; but our invisible reader evidently agreed - giving up, as he apparently did, on page 22.