Note to poets/song-writers

Avoid using brand names in your verses (and/or choruses).

It dates them - in both senses - in the worst cases to before the time of their release.

To wit:

Filmstar, an elegant sir in a Terylene shirt...

- Suede, 'Filmstar'

and some song I heard on Radio1 this morning that referred to 'American Apparel underwear'... (the first 16 words of which were 'hey').